New Orleans, April 26, 2012 – Seven PGA TOUR golfers will battle it out beyond the ropes at TPC Louisiana for $30,000 to donate to their charity of choice. Today, during the Zurich Classic of New Orleans, Zurich officially kicked off the Zurich Charity Cup that gives fans of the TOUR and golf a way to cheer for their favorite golfer each week online for nine weeks and help him win $30,000 for charity. Zurich, along with GOLF Magazine, will make a donation of $30,000 to the golfer who has the most online “cheers” on the official Zurich Charity Cup website www.zurichcharitycup.com.

“The stakes are high and the payoff is big,” said Martin Senn, CEO of Zurich Insurance Group. “The Zurich Charity Cup is a creative way for Zurich to share our commitment to helping those in need and our connection with golf, the players and the PGA TOUR.”

The Zurich Charity Cup takes place over nine weeks. To be named the victor on June 25, 2012, the golfer will have received the most “cheers” on the Zurich Charity Cup site.

The following PGA TOUR golfers are playing for the charity listed next to his name:
* Keegan Bradley – Vermont Disaster Relief Fund
* Ben Crane – St. Bernard Project
* Luke Donald – The First Tee of Chicago
* Rickie Fowler – American Red Cross for Tsunami Relief
* Graeme McDowell – The G-Mac Foundation
* Justin Rose – Blessings in a Backpack
* Camilo Villegas – Give to Colombia

This 9-week fan voting and social media-based competition also gives spectators of the game of golf a way to play along with the pros.

To learn about the players, the charities, and to “cheer” for a favorite player or charity team, go to www.zurichcharitycup.com. In addition to finding up-to-date information on www.zurichcharitycup.com, follow @ZurichCommunity on Twitter.

About Zurich
Zurich Insurance Group (Zurich) is a leading multi-line insurance provider with a global network of subsidiaries and offices in Europe, North America, Latin America, Asia-Pacific and the Middle East as well as other markets. For more information about the products and services it offers and people Zurich employs around the world, go to http://www.zurichna.com/zna/aboutzurich/zna-home.htm. In North America, Zurich (www.zurichna.com) is a leading commercial property-casualty insurance provider serving the global corporate, large corporate, middle market, specialties and programs sectors. In addition, Zurich also offers life insurance products and services. 2012 marks Zurich's 100 year anniversary of insuring America and the success of its customers, shareholders and employees. Further information about Zurich's 100 year anniversary of insuring America is available at http://www.zurichna.com/100.

Media contact:
Jennifer Nowacki
Zurich, North America
(847) 275-4428
jennifer.nowacki@zurichna.com