Zurich Insurance expands its sponsorship with World Number 1 Golfer Jason Day
January 23, 2017
Day will sport new Zurich-branded golf bag during global golf tournaments
Zurich Insurance has expanded its relationship with World Number 1 PGA TOUR golfer Jason Day to include the Zurich brand on his golf bag.
“I’m thrilled to expand my relationship with Zurich,” said Day. “I’ve enjoyed spending time with their leadership and customers over the years and they are great supporters of the game of golf globally. They are a fantastic company to work with and I’m excited to have the Zurich brand and Zurich blue on my bag each week on tour.”
In addition to the branding on his golf bag, Day will appear in brand marketing campaigns for Zurich and continue to participate in customer-focused events globally.
“Jason has been an incredible member of the Zurich Golf Ambassador team,” said Randall Clouser, head of Marketing, Distribution and Regional Management for Zurich North America. “We’re a global brand committed to supporting golf, a game that many of our customers around the world truly love. We are proud to expand our sponsorship with Jason and connect the Zurich brand even closer to golf fans around the world.”
Zurich’s enhanced three-year sponsorship with Day comes on the heels of Zurich and the PGA TOUR announcing a format change to the Zurich Classic. The 2017 Zurich Classic will debut a new team format with 80 two-man teams competing in rounds of best ball and alternate shot. Day was one of the first to commit to the Zurich Classic, announcing that he will play with Rickie Fowler in the tournament.
The world’s top-ranked golfer and Queensland, Australia native followed his impressive rise up the rankings in 2015 with another solid season in 2016. Day captured three PGA TOUR victories, including wins at THE PLAYERS Championship and the Arnold Palmer Invitational presented by MasterCard. He now has ten total PGA TOUR victories, including eight wins in the last two years and has confirmed his status as one of golf’s elite players.
Zurich Insurance Group (Zurich) is a leading multi-line insurer that serves its customers in global and local markets. With about 55,000 employees, it provides a wide range of general insurance and life insurance products and services. Zurich’s customers include individuals, small businesses, and mid-sized and large companies, including multinational corporations, in more than 170 countries. The Group is headquartered in Zurich, Switzerland, where it was founded in 1872. The holding company, Zurich Insurance Group Ltd (ZURN), is listed on the SIX Swiss Exchange and has a level I American Depositary Receipt (ZURVY) program, which is traded over-the-counter on OTCQX. Further information about Zurich is available at www.zurich.com.
In North America, Zurich is a leading commercial property-casualty insurance provider serving the global corporate, large corporate, middle market, specialties and programs sectors through the individual member companies of Zurich in North America, including Zurich American Insurance Company. Life insurance and disability coverage issued in the United States in all states except New York is issued by Zurich American Life Insurance Company, an Illinois domestic life insurance company. In New York, life insurance and disability coverage is issued by Zurich American Life Insurance Company of New York, a New York domestic life insurance company. For more information about the products and services it offers and people Zurich employs around the world go to www.zurichna.com. 2012 marked Zurich's 100-year anniversary of insuring America and the success of its customers, shareholders and employees.