Zurich Insurance tees up new humorous video campaign featuring PGA TOUR and LPGA golfers proving their love for golf is strongest
Schaumburg, Illinois, April 10, 2017
Top-ranked players and Zurich Classic teammates Jason Day and Rickie Fowler and six others answer questions about how much they love the game in the series of Golf Love Interviews
Schaumburg, Illinois, April 11, 2017: Zurich Insurance (Zurich) is launching Golf Love Interviews - a series of online and broadcast videos in which Zurich Golf Ambassadors try to one-up each other in their interview responses. The videos are an evolution of the Zurich Golf Love test videos that launched in 2015.
The videos show an interviewer asking the players how they are preparing for the Zurich Classic PGA TOUR event, taking place April 24-30 at TPC Louisiana in New Orleans and if they are doing anything differently for the new two-man team format. In their responses, the players try to show they are practicing harder than anyone else on the tour – and especially their partners.
The videos highlight the new team format this year for the Zurich Classic, a change which a panel of golf experts for ESPN said make it one of the most anticipated non-major events on the PGA TOUR this year for golfers and golf fans alike.
The Zurich Golf Ambassadors interviewed are Jason Day, Rickie Fowler, Justin Rose, Ben Crane, Lexi Thompson, Jamie Donaldson, Keegan Bradley and Billy Horschel.
A part of Zurich’s global communication platform, “For Those Who Truly Love,” the premise behind the campaign is that when you truly love the game, you work harder to make sure you play the best, regardless of any supposed team spirit.
The interviews include a range of questions such as, “Are you doing anything differently to prepare?”, “How do you protect your game?” and “How much do you love playing professional golf?”
“The best golfers and the best companies achieve greatness by having a passion for what they do,” said Randall Clouser, Head of Marketing, Distribution and Regional Management for Zurich North America about the theme of the Golf Love Interviews. “These videos communicate what great golfers who truly love the game do to win. Combining the love of the game with technical skills, agility and managing risk with the right team is how you win, in golf and in business.”
The Golf Love Interviews will be promoted through an integrated campaign that includes TV, online advertising and a dedicated webpage: zurichna.com/about/golf. The videos will launch on the webpage and on Zurich’s YouTube channel on April 11 as part of the lead-up to the Zurich Classic. They will be supported with TV, digital and social advertising, organic digital and social activation around the world by Zurich, as well as social media activities by the Zurich Golf Ambassadors themselves.
The campaign has been developed by McCann Worldgroup.
Zurich Insurance Group (Zurich) is a leading multi-line insurer that serves its customers in global and local markets. With about 54,000 employees, it provides a wide range of property and casualty, and life insurance products and services in more than 210 countries and territories. Zurich’s customers include individuals, small businesses, and mid-sized and large companies, as well as multinational corporations. The Group is headquartered in Zurich, Switzerland, where it was founded in 1872. The holding company, Zurich Insurance Group Ltd (ZURN), is listed on the SIX Swiss Exchange and has a level I American Depositary Receipt (ZURVY) program, which is traded over-the-counter on OTCQX. Further information about Zurich is available at www.zurich.com.
In North America, Zurich is a leading commercial property-casualty insurance provider serving the global corporate, large corporate, middle market, specialties and programs sectors. Life insurance offered in the United States is issued by Zurich American Life Insurance Company, an Illinois domestic life insurance company. For more information about the products and services it offers and people Zurich employs around the world go to www.zurichna.com. 2012 marked Zurich's 100 year anniversary of insuring America and the success of its customers, shareholders and employees.