5 ways to get into the swing of the Zurich Classic of New Orleans
April 23, 2020
While the 2020 Zurich Classic of New Orleans was sidelined this year by the COVID-19 pandemic, the tournament continues to have charitable, business and entertainment value this week, on its originally scheduled days, April 23-26. Here are five ways you can get into the swing of it this weekend as we all look forward to next year’s return to New Orleans.
1/Relive Zurich Classics on TV via CBS and Golf Channel
CBS-TV and the Golf Channel are broadcasting Zurich Classic final rounds from 2015, 2017, 2018 and 2019 starting Thursday. Part of the coverage will include a new 30-second public service announcement with North America CEO Kathleen Savio talking about our charitable efforts in New Orleans, viewable here. Here's the lineup for each broadcast scheduled for 2-5 p.m. (CDT):
- Thursday, April 23: Golf Channel – Justin Rose 2015 win
- Friday, April 24: Golf Channel – Billy Horschel/Scott Piercy 2018 win
- Saturday, April 25: CBS-TV – Jonas Blixt/Cameron Smith 2017 win
- Sunday, April 26: CBS-TV – Jon Rahm/Ryan Palmer 2019 win
2/Gain insights from Zurich executives and Zurich Golf Ambassadors
Zurich executives and Zurich Golf Ambassadors reflect on risk management, teamwork and sustainability in a new series of stories and videos produced with the Fortune Brand Studio.
- The first installment features our Chief Human Resources Officer Laura Rock, Zurich Golf Ambassador Billy Horschel and his caddie Scott Vail offering insights on how they build strong teams and unlock their full potential on and off the course. See the first chapter of content here.
- Check back May 15 for the next installment on sustainability with North America CEO Kathleen Savio and Zurich Golf Ambassador Justin Rose, discussing rebuilding efforts (he's helping rebuild an orphanage in the Bahamas) and lessons learned from recent major storms and hurricanes.
- On June 15, the third and final installment will focus on the Future of Risk with Chief Operating Officer Anurag Batta, Zurich Golf Ambassador Collin Morikawa and caddie J.J. Jakovac, talking about innovation in business and sport.
3/Watch the virtual 2020 Zurich Classic Community Impact Awards
A huge part of the Zurich Classic is its charitable impact — with over $21 million donated to New Orleans nonprofit partners since 2005 — and Zurich North America is delivering on its financial commitments to New Orleans nonprofits this year as always.
- The Zurich Classic Community Impact Awards, honoring two nonprofit leaders in New Orleans, are part of those commitments. This year, our CEO Kathleen Savio recognized the winners of the Zurich Classic Community Impact Awards in a virtual ceremony, held over Microsoft Teams and recorded on video. This year’s winners include Jacqueline Case, who founded Raphael Village to create a life-sharing community for people with intellectual and developmental special needs. Michael White is honored for his dedication to The Bright School for the Deaf. The 5-minute award ceremony will be viewable here on Friday (April 24.)
- Zurich will once again make its annual $100,000 contribution to St. Michael Special School for children with intellectual and developmental special needs.
- We’ll also continue contributing to Blessings in a Backpack, SBP and other nonprofits with whom we’ve built strong relationships over the years.
4/Celebrate TPC Louisiana’s course upgrades for sustainability
As we celebrate the 50th anniversary of Earth Day this week, we’re happy to share that the TPC Louisiana golf course, site of the Zurich Classic, recently underwent a $2 million renovation to make the course even more eco-friendly. TPC Louisiana is one of 825 golf courses nationwide that is certified by the Audubon Cooperative Sanctuary Program (ACSP) for golf courses. The ecological emphasis at the course meshes with Zurich's environmental consciousness, says Ben Harper, Head of Corporate Sustainability at Zurich North America. Click here to read about the renovation.
5/Check out new Zurich golf campaign and social media content
Zurich’s new golf advertising campaign features Zurich Golf Ambassador Justin Rose and his caddie Gareth Lord (see photo above.) It focuses on the player/caddie relationship, with the parallel that the caddie is the risk adviser on the course and Zurich is a risk adviser to our customers. The campaign includes a 30-second TV spot and digital banners on PGATOUR.com and Fortune.com, along with Zurich's social media handles (@ZurichNA on Twitter and LinkedIn).
In addition, watch for fun video content with our three Zurich golf ambassadors and their caddies via social media handles (@Zurich_Classic and @PGATOUR) throughout this week. Our golf ambassadors will be posting in support of Zurich's charitable endeavors in New Orleans as well as talking with their risk managers (aka their caddies) on the course about social distancing strategies.
Finally, we’d like to share that our history with this PGA TOUR event dates to 2005 and the days of Hurricane Katrina. We have seen the tournament rise above the adversity of that historic event, and the tournament will rise again after coronavirus restrictions are lifted. We are already planning the 2021 Zurich Classic and look forward to seeing our valued customers, distributors, Ambassadors, charitable partners, colleagues and fellow golf fans there. We treasure our relationships with all of you and are wishing you all good health while we work to support your resilience.
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