December 4, 2019 | Broker resources
Back to basics: Sales strategies brokers can embrace in 2020
As you reflect on the past year's gains and welcome a new year of opportunities, it's worth revisiting these fundamental insurance selling strategies.
Account development tips for brokers
Our series of tips for Select Brokers® highlights opportunities to help grow your customer accounts.
Companies operate in a constantly changing environment. And almost every change can become an opportunity to discuss risk management and insurance needs. The key is to focus on what customers and their organizations are experiencing.
November 5, 2019 | Broker resources
Help your clients see the value of insurance policy analysis
Commercial insurance brokers can help drive success by explaining the value-added services they provide when they analyze insurance policies.
October 2, 2019 | Broker resources
Cyber strategies continue to be focus of Zurich Academy
Cyber security protection is a major concern for customers. Our new continuing education program for distributors explores the evolution of cyber insurance.
August 1, 2019 | Broker resources
5 sales tips from the cockpit
To improve your sales effectiveness, do what commercial airline pilots do.
June 6, 2019
3 questions to ask prospects about their current carrier
Understanding how a prospective client assesses their insurance provider is a crucial step in potentially winning their business. Here’s what you need to ask.
May 3, 2019 | Broker resources
An insurance lesson for distributors from the Notre-Dame fire
Even the most cherished institutions are vulnerable to catastrophe, underscoring the value of risk management reviews for your clients’ and prospects’ businesses.
April 2, 2019 | Broker resources
The urgency of acting with urgency: 6 keys to sales success
Effective selling means adopting an attitude of urgency and incorporating that attitude into how you conduct business.
March 4, 2019 | Broker resources
Beware of false (sales) prophets
Thousands of books claim to deliver the final word on selling. Digest the advice, but add a grain of salt.
January 28, 2019 | Broker resources
Great salespeople are great storytellers
Get prospects and clients to pay attention by incorporating storytelling skills into your sales arsenal.