Shifting demographics and the integration of technology are changing the way customers prefer to buy cars. Today’s car buyers are more informed, have more research tools at their disposal and have higher expectations than ever before. Not to mention they are unhappy with the current car buying process. It’s critical for auto dealers to lead through change and adapt their buying experience to meet the evolving needs of car buyers.
On October 15, 2015, Zurich and CBT Automotive Network hosted an insightful breakfast program in downtown Chicago on the “Future of the Customer Buying Experience.” We invite you to explore the content on this page to learn more about the transformation of the customer buying experience and how you can lead your dealership to meet the needs of your customers.