
New Producer School
Intensive Training for Brokers & Agency Professionals
New Producer School is designed for brokers and other agency personnel who have been in the insurance industry for 3 years or less and who need an intensive, “deep dive” exposure to the critical skills they need to work effectively and productively with their carriers of choice. Note that a broader range of participants may be considered and might benefit from this training even though, for example, they have been in the industry longer than 3 years. Consult with us for exceptions.
The New Producer School curriculum includes:
- An analysis of critical insurance policies--including what is and is not covered--in property, business interruption, general liability, management liability, cyber, and Workers Comp insurance policies.
- Use of case studies to illustrate and reinforce complex coverage issues
- An inside look at carrier underwriting, claims management and risk engineering activities and how producers can engage with carrier personnel in these areas to optimize outcomes for their agencies and clients
- A review of how international insurance programs work
- Selling and negotiating strategies designed to help the broker consistently identify, pursue, acquire and retain quality business opportunities
The New Producer School can help participants
New Producer School is run several times per year in various locations, based on demand. Programs are delivered in all formats, including all virtual/on-line; all in person; and/or hybrid presentations involving both. Classes are organized when we have assembled groups of at least 10. Cost per participant is $1,000.

Have questions or need guidance?
Reach out to our Zurich Academy team—we’re here to help you grow and succeed.