It’s no secret that consumers are hungry for information when it comes to the car buying process and F&I is no exception. In fact, research has found that one of the biggest barriers to purchasing F&I products is the lack of information available to consumers1. Consumers want to know what is and is not covered by the additional products that are available for purchase. Most importantly, consumers look to dealers to offer products that have value and provide tangible benefits.
Zurich is committed to helping its dealer customers maximize their F&I opportunities. That is why we have developed an F&I Online Program that can help your dealership address these needs.
1Custom research conducted with Ipsos SMX January 2016, F&I Pop-Up Community/Auto Insiders.