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F&I training seminars

Take your F&I performance to the next level!

Attend Zurich’s upcoming Finance & Insurance seminar. Discover how car buyers are changing the way they want and need to be engaged during the dealership sales process.

During the seminar we’ll unlock new approaches to appeal to your buyers’ unique learning styles through a process that achieves greater customer engagement and interaction.

Some of the topics to be presented by Zurich's F&I Executives include:

  • Streamlined Selling System
  • Objection handling methods
  • How to read and sell to different customer buying styles
  • Developing an F&I customer needs analysis approach
  • Responsibilities of the business manager
  • Salesperson’s guide to handling F&I questions
  • How to improve team selling efficiencies
  • Key capabilities for selling F&I products
  • Legal and compliance issues

Who should attend?

The sales process encompasses all aspects of the dealership. We encourage those in these positions to attend:

  • F&I Managers
  • F&I assistants
  • Sales Professionals
  • Sales Managers
  • Dealer Owners/Principals

Get details and register online now!

For more information, including seminar location and times, please click on the appropriate event registration link. Online seminar registration begins approximately six weeks prior to seminar date.

Dates

Location

Registration

July 20-23, 2026Embassy Suites Hilton Orlando International Drive ICON Park, 8250 Jamaican Court, Orlando, FL 32819Register now
Aug 10-13, 2026Omni Richmond, Three James Center 100 S 12th St, Richmond, VA 23219Register now
Aug 11-13, 2026Zurich Office, 1299 Zurich Way, Schaumburg, IL 60196 - MI, IN, & OH customersRegister now
Aug 11-13, 2026Zurich Office, 1299 Zurich Way, Schaumburg, IL 60196 - IL, MN & WI customersRegister now
Sep 8-11, 2026Gettysburg Hotel, One Lincoln Square, Gettysburg, PA 17325Register now
Sep 15-17, 2026Zurich Office, 7045 College Blvd., Overland Park, KS 66211Register now
Sep 15-18, 2026Zurich Office, 12009 Foundation Pl, Suite 300, Gold River, CA 95670Coming soon
Sep 22-24, 2026Washington State Auto Dealers Assoc, 621 SW Grady Way, Renton, WA 98057Register now
Oct 13-16, 2026Turning Stone Resort Casino, 5218 Patrick Road, Verona, NY 13478Coming soon
Oct 14-16, 2026Zurich Office, 15201 Dallas Parkway, Addison, TX 75001Register now
Oct 19-22, 2026Embassy Suites Hilton Orlando International Drive ICON Park, 8250 Jamaican Court, Orlando, FL 32819Coming soon
Oct 19-22, 2026The Casso Hotel, 603 W Morgan St, Raleigh, NC 27603Coming soon
Nov 10-12, 2026Zurich Office, 1299 Zurich Way, Schaumburg, IL 60196Coming soon
Dec 8-11, 2026Gettysburg Hotel, One Lincoln Square, Gettysburg, PA 17325Coming soon
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