
The Zurich Advantage
Fuel your dealership’s growth
Income-generation and training programs for auto dealerships
Our commitment to helping customers build long-term success includes The Zurich Advantage, income-generating programs aimed at driving stronger results and optimizing performance. From marketing to training programs, The Zurich Advantage helps dealerships improve sales processes, build greater wealth, and create future growth opportunities.
What is the Zurich Advantage?
The Zurich Advantage is a suite of results-focused programs and platforms, all designed to give your dealership an edge in the marketplace. The Zurich Advantage helps your business tackle the challenges of consistent income growth and operational excellence on two fronts:
- Reaching the customer: We offer F&I product platforms that make information and pricing more accessible for your customers, a direct marketing strategy to give you a second chance at missed sales and renewal opportunities, and an embedded auto insurance platform that allows customers to shop and save on personal auto insurance via your dealership.
- Improving and retaining your people: The more skilled your staff is, the better they can connect with customers and their needs. Zurich provides multiple sales tools and training resources that address everything from customer objections to compliance issues.

Digital Retailing
Give potential buyers the virtual shopping experience they want via an online tool that shows F&I product details and real-time pricing information. Zurich’s systems integrate with numerous digital retailing providers, creating a seamless online presentation.
Contact your Zurich representative for more details

Direct Marketing
Zurich’s innovative Direct Marketing program extends your opportunity to sell vehicle service contracts (VSCs) through various channels beyond the finance office. This program leverages physical mail and email, a dedicated call center, and a customer-friendly fulfillment kit — all dealership-branded — to help engage customers and ultimately generate more sales. Service department, walk-in sale and reinsurance opportunities can also grow through this program. Best of all, there is no additional cost to dealerships to participate.

F&I Online
More than half of all consumers say they prefer to research F&I products online before making a purchase.* Is your dealership serving that demand? Zurich’s F&I Online platform equips your dealership with engaging videos and interactive product brochures embedded on your own website and accessible to customers whether at home, on a mobile device or in your dealership.
* “Youngest F&I Shoppers Want Convenience.” Auto Dealer Today. 4 June 2024.

Fixed Operations Training
Provided by industry training specialist Steve Shaw, Zurich’s Fixed Operations Training and certification program is designed to raise the performance levels of Fixed Ops roles, including service advisors, parts associates, technicians, valets, and even BDC professionals. These instructor-led, virtual courses can result in higher repair order performance (with some customers reporting up to 20% or more per R.O.), higher customer satisfaction, improved retention, stronger service drive sales closing ratios, and many other benefits. Rooftop and single-member plans are available for affordable monthly fees.

F&I Training Seminars
Dealership management and F&I teams can boost their performance and results with these deep-dive, multi-day seminars presented by Zurich F&I leaders. Topics covered include developing strong sales presentation techniques, improving the customer experience, learning our proven Streamlined Selling System® strategy, objection-handling, compliance, and much more. Seminars are held at different locations across the nation throughout the year for the convenience of dealerships in different regions.

Service Lane Sales
Having a strong service lane sales strategy in place gives dealerships another way to capture additional Vehicle Service Contract (VSC) sales. Implementing this strategy can increase VSC sales for your dealership, create additional reinsurance premium, and enhance service retention and customer loyalty.
Contact your Zurich representative for details

Streamlined Selling System
A strong, consistent, and transparent F&I product presentation is key to a successful customer interaction. Zurich’s Streamlined Selling System® is a comprehensive, research- and science-based F&I sales process comprised of thirteen individual training modules that can help enhance your customers’ car-buying experience and maximize your F&I profits. Veterans and new hires will benefit from this step-by-step guidance covering everything from “meet and greet” essentials to an assessment of customer needs, and much more.

Zurich University
Our thorough, interactive, role-based online training portal offers vital training on a range of relevant topics from F&I sales presentations to objection handling, loss prevention, compliance, harassment and discrimination, state-specific human resources topics, and many more. Regularly updated with new training modules, Zurich University allows you to assign, measure, and document training to help ensure your team is meeting all needed standards, from business operations to regulatory requirements. These bite-sized, video-based courses can be accessed on desktops, tablets and smartphones, and taken at the convenience of your team members.

Automotive Resource Hub
Check out our collection of articles, webinars, podcasts and much more to assist you with your business. These resources can help you navigate and improve within the ever-changing and evolving automotive industry.