The Zurich Advantage

Zurich’s innovative Direct Marketing program extends your opportunity to sell vehicle service contracts (VSCs) through various channels beyond the finance office. This program leverages physical mail and email, a dedicated call center, and a customer-friendly fulfillment kit — all dealership-branded — to help engage customers and ultimately generate more sales. Service department, walk-in sale and reinsurance opportunities can also grow through this program. Best of all, there is no additional cost to dealerships to participate.

More than half of all consumers say they prefer to research F&I products online before making a purchase.* Is your dealership serving that demand? Zurich’s F&I Online platform equips your dealership with engaging videos and interactive product brochures embedded on your own website and accessible to customers whether at home, on a mobile device or in your dealership.

* “Youngest F&I Shoppers Want Convenience.” Auto Dealer Today. 4 June 2024.

Provided by industry training specialist Steve Shaw, Zurich’s Fixed Operations Training and certification program is designed to raise the performance levels of Fixed Ops roles, including service advisors, parts associates, technicians, valets, and even BDC professionals. These instructor-led, virtual courses can result in higher repair order performance (with some customers reporting up to 20% or more per R.O.), higher customer satisfaction, improved retention, stronger service drive sales closing ratios, and many other benefits. Rooftop and single-member plans are available for affordable monthly fees.

Dealership management and F&I teams can boost their performance and results with these deep-dive, multi-day seminars presented by Zurich F&I leaders. Topics covered include developing strong sales presentation techniques, improving the customer experience, learning our proven Streamlined Selling System^® strategy, objection-handling, compliance, and much more. Seminars are held at different locations across the nation throughout the year for the convenience of dealerships in different regions.

Having a strong service lane sales strategy in place gives dealerships another way to capture additional Vehicle Service Contract (VSC) sales. Implementing this strategy can increase VSC sales for your dealership, create additional reinsurance premium, and enhance service retention and customer loyalty.

Contact your Zurich representative for details

A strong, consistent, and transparent F&I product presentation is key to a successful customer interaction. Zurich’s Streamlined Selling System^® is a comprehensive, research- and science-based F&I sales process comprised of thirteen individual training modules that can help enhance your customers’ car-buying experience and maximize your F&I profits. Veterans and new hires will benefit from this step-by-step guidance covering everything from “meet and greet” essentials to an assessment of customer needs, and much more.

Our thorough, interactive, role-based online training portal offers vital training on a range of relevant topics from F&I sales presentations to objection handling, loss prevention, compliance, harassment and discrimination, state-specific human resources topics, and many more. Regularly updated with new training modules, Zurich University allows you to assign, measure, and document training to help ensure your team is meeting all needed standards, from business operations to regulatory requirements. These bite-sized, video-based courses can be accessed on desktops, tablets and smartphones, and taken at the convenience of your team members.

What if you could help customers save on auto insurance while also gaining an F&I sales advantage for your dealership? That can happen with Polly, an embedded auto insurance platform. Available through Zurich at no added cost, Polly integrates coverage options from over 30 personal auto insurance providers, generating a quote in just minutes. Customers can find significant savings on their monthly auto insurance premiums, and that can lead to an increase in back-end gross on F&I product sales for your dealership.