Automotive Dealership Training
Zurich University: Web-based training for your dealership team
Ongoing training is important to the continued success of every dealership, and at Zurich, we know that people learn best in different ways.
Zurich University is our online learning and development platform that allows your auto dealership staff to gain knowledge at their own pace, on their own time. With the ability to assign, measure and document training completion, dealers can ensure maximum engagement and efficiency. Zurich University is conveniently accessible from multiple devices, so your team can complete modules whenever and wherever it suits them best.
The interactive video-based portal contains over 60 modules for your employees to advance their expertise. Whether you want new hires to develop their skills or your experienced staff to stay updated on emerging trends, Zurich University's wide-ranging training topics support every role within the dealership.
Zurich University modules include:
- F&I Sales and Lease Presentation Skills – Using our Streamlined Selling System® approach, Zurich University provides online training that highlights the importance of first impressions, assessing customer needs, appealing to different learning styles, and more.
- Objection Handling – With modules on handling objections and building trust, your sales team will be better equipped to master the art of the close to help deliver profits for your dealership.
- Compliance – This module keeps your team abreast of the latest regulatory changes affecting the automotive industry and proven techniques to maintain compliance at the federal, state and local levels.
- Harassment and Discrimination – Help your team define and recognize various forms of harassment and their impact on the workplace.
- Service Advisor Training – With this training, your service advisors can learn strategies and practices to improve skills like repair order performance, customer satisfaction and time management.
- And much more
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We continuously update Zurich University with new content to keep your staff on top of changing regulations, customer buying styles and sales management techniques. The platform’s convenience, paired with an expansive selection of available training modules, can help your dealership thrive in all areas of business.
Ready to test drive Zurich University?
Contact your Zurich representative or email us for a demo!
Visit our consultative training and development page to see all of Zurich's offerings, including on-site F&I seminars, live, instructor-led fixed operations courses, and people-oriented leadership solutions.
Automotive Resource Hub
Check out our collection of articles, webinars, podcasts and much more to assist you with your business. These resources can help you navigate and improve within the ever-changing and evolving automotive industry.